Narratives drive markets
Position your product where customers encounter problems
Narratives exist in our day-to-day. Position your product where your customers encounter problems to find your product easily.
Bottom-up Product Discovery Model
Narratives exist in our day-to-day life.
People solve basic problems from “how do we keep our home cleaner?” “How can we earn more income?” “How can we get from point A to point B faster?”
Products that naturally fit into the most prominent and essential narratives win organically. They have the capability to explode with superior marketing and GTM messaging.
They key in leveraging this natural behavior is to identify whitespaces that may exist, and to close the gap between your current product-narrative position and where customers are discovering solutions.
Top-Down Product-to-Narrative Model
Some products are similar replicas of another product with a new logo.
In mature markets, similar products often struggle to gain traction because the strongest narratives already have established solutions.
People do not organize their lives around products. They organize their lives around goals, problems, and workflows.
Successful companies bridge the gap between their capabilities and the narratives that already exist in everyday life.
The Narrative Product Position
How products become associated with specific narratives.
Points of Introduction
Understand where your product should naturally be mentioned in day-to-day workflow.
AI Matters for Narrative Discovery
What AI retrieves in the digital world mirrors the human life. Understand how AI perceives and recommends your product.
The Narrative Position Exercise
This exercise allows you to focus solely on the customer’s natural workflow narratives without any product features or technical descriptions.
AI Shifts Search from Keywords to Narratives
Traditional Search – “Car”
“best family car for day to day under 60,000”
AI Narrative Search – Car
“I need to buy a new car for my family. We are expecting our second-born child and need more space for baby equipment. I also use this car for day-to-day commute so it should be fuel-efficient. Ideally under $60,000 but I can go up to 70k.”
About Narr Theory
Narr Theory aims to establish the GTM framework that naturally connects to the day-to-day workflow and narratives.
From daily workflow to problem encounter ⟶ to product discovery. People experience life and encounter problems to solve.
A strong product is positioned where people naturally discover solutions in their day-to-day workflow.
by understanding the Basic Narrative Framework, companies can position their products into narratives that fit into natural workflow.
Discover how you can leverage this idea.
Narr Theory 