About Narr Theory

Narr Theory is an independent research organization dedicated to AI Product Recommendation (AIPR) — the emerging field of how AI systems discover, evaluate, and recommend products.

Our research examines the narratives, evidence, sources of authority, and AI system behaviors that shape how products are understood and recommended.

Through original research, frameworks, and strategic analysis, Narr Theory helps companies understand their position within AI-mediated product discovery—and how that position can be strengthened over time.

Our research focuses on:

• How AI systems interpret product-discovery and recommendation queries
• How product claims become supported, corroborated, and represented across AI systems
• How brands can measure and strengthen their position within AIPR

Get in touch with Narr Theory.