Narr Theory aims to establish the GTM framework that naturally connects to the day-to-day workflow and narratives.
From daily workflow to problem encounter ⟶ to product discovery. People experience life and encounter problems to solve.
A strong product is positioned where people naturally discover solutions in their day-to-day workflow.
by understanding the Basic Narrative Framework, companies can position their products into narratives that fit into natural workflow.
Read the full article here.
The Narrative Product Position
How products become associated with specific narratives.
Points of Introduction
Understand where your product should naturally be mentioned in day-to-day workflow.
Why AI Matters for Narrative Discovery
What AI retrieves in the digital world mirrors the human life. Understand how AI perceives and recommends your product.
The Narrative Position Exercise
This exercise allows you to focus solely on the customer’s natural workflow narratives without any product features or technical descriptions.
More on Narr Theory:
Narratives drive markets 
Leave a comment